EMT Practice Test

1. Question Content...

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Question1: An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

Question2: Form or Form Handler? I need total control over my form's appearance.

Question3: What would a hard bounce refer to on an email sending report?

Question4: A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

Question5: How long does it take a drip program to start after unpausing it?

Question6: What is needed for a page action to trigger for a prospect visiting a high value web page?

Question7: Form or Form Handler? I need data de-duplication in the CRM.

Question8: A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

Question9: How often does Pardot sync with Salesforce?

Question10: In order for the Salesforce connector to verify, what does the connector user need to enter?

Question11: Which scenario would convert an anonymous visitor into an identified prospect?

Question12: What is a good default sales ready lead score?

Question13: How many Salesforce connectors can a Pardot instance have verified at one time?

Question14: What will undelete a prospect?

Question15: A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Question16: What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)

Question17: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question18: LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

Question19: What could cause standard sync actions from occurring?

Question20: Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Question21: How can a Prospects score be changed?

Question22: What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Question23: What does Pardot use to track HTML email opens?

Question24: What must be true for a Salesforce Opportunity to sync to Pardot?

Question25: Form or Form Handler? I want to integrate with a third-party system.

Question26: A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

Question27: How can a Pardot user grant a Pardot team member access to their Pardot account? (Choose two answers.)

Question28: A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Question29: If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Question30: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What do you give as to why the actions did not occur?

Question31: A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

Question32: A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Question33: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question34: Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Question35: How many social posting connectors can be created in one Pardot account?

Question36: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question37: What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Question38: When would a completion action on a custom redirect be triggered?

Question39: What does scoring measure?

Question40: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Question41: LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.
Which Pardot tool should they use?

Question42: In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

Question43: What would make the Salesforce connector become unverified?

Question44: Does an automation rule ever match a prospect more than once?

Question45: What are the key technical items required to set up during implementation?

Question46: If a form is added to a landing page, where will the submissions be reported?

Question47: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Question48: LenoxSoft has a Pardot form titled ''Request a Demo" on their external website.
Which Pardot report should they use to see how many views their form has received?

Question49: Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Pardot
E . Visitors access your company website

Question50: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question51: What happens if a prospect is removed from a drip program and later added back?

Question52: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Question53: What does a marketing user have access to in Pardot?

Question54: How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?

Question55: Where can the Email Usage for a Pardot account be located?

Question56: A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.
What action will occur in Pardot?

Question57: A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Question58: What are the limitations of connecting Pardot to a Salesforce Sandbox account?

Question59: What report allows you to see how successful or active a form has been on your site?

Question60: LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

Question61: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Question62: What list email or email template report deliverability metric could indicate an unverified sending domain?

Question63: Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

Question64: Which type of email send can a completion action be added to?

Question65: Does an automation rule ever match a prospect more than once?

Question66: What causes a sync from Salesforce to Pardot?

Question67: What Information does the tooltip above each step on the engagement studio program report provide?

Question68: Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Question69: What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Question70: What user role must a Pardot user have in order to verify the Salesforce connector?

Question71: Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Question72: A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?

Question73: Which two actions occur when an automation rule is deleted?
Choose 2 answers

Question74: If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Question75: Which two Salesforce features allow a view of a prospect's Pardot landing page submission activity on the syncing contact?
Choose 2 answers

Question76: A Pardot administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?

Question77: A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Question78: LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

Question79: Creating or marking an opportunity as lost will result in the change of a prospect's score

Question80: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question81: You want to export a list of prospects, but you only need the default fields. What can you use?

Question82: A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

Question83: How can an admin find the number of mailable prospects in their database?

Question84: How many CRM How many CRM connectors can a Pardot instance have verified at one time?

Question85: An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

Question86: Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

Question87: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question88: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question89: A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?

Question90: Where on a prospect record would you look to see if a prospect had registered for a webinar?

Question91: The "New Customers" engagement program has the "Customers" recipient list and the 'Partners" suppression list added in the program's setup.
If a prospect is on both lists, what should an Administrator expect to happen?

Question92: A user creates a copy of Email Template A, makes changes and saves as Email Template B.
They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question93: What is the function of the Monthly Cohort Report?

Question94: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question95: New feature alerts can be found at the top of the dashboard.

Question96: Which three activities would make a prospect active?
Choose 3 answers

Question97: Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Question98: What do spam complaints refer to in an email report?

Question99: What factors are involved with and determine email deliverability?
(Choose 2)

Question100: How can a visitor convert to a prospect?

Question101: The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Question102: In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

Question103: Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Question104: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question105: What does the Google Analytics connector allow Pardot to do?

Question106: What is the process to add a prospect who visits a pricing page to a list?